Blog
Websites that actually work.
Short, practical guides for trades, clinics and property businesses: what brings in enquiries, how bookings and listings work, and what helps you rank on Google.
9 October 2026
Team photos vs stock photos: the trust test
Team photos vs stock photos is a real conversion question, and here's which pages on your website actually need the real thing.
9 October 2026
Affordable web design and development services
What affordable web design and development services include, and what costs extra — so you can spot a real fixed price from a bait price.
8 October 2026
Service area pages that actually rank
A practical guide to building service area pages that actually rank, instead of one page listing every town you cover.
7 October 2026
How much a recruitment website costs in the UK
What a UK recruitment agency website costs: the base build, what a job board and ATS integration add, and how it compares to renting a platform.
6 October 2026
Pharmacy website compliance checklist
A practical pharmacy website compliance checklist covering what GPhC, MHRA and ICO actually expect your site to show and collect.
5 October 2026
Guest wifi sign for business: what to put on it
A practical guide to designing a guest wifi sign for business premises that guests can actually use without asking staff.
4 October 2026
Telehealth booking pages: what CQC expects
What a CQC compliant booking page actually needs to show, collect and link to before a patient can book an online consultation.
3 October 2026
How to word a late cancellation fee policy
A clear guide to writing a late cancellation fee policy that is fair, proportionate and easy for customers to find before they book.
2 October 2026
Local SEO for gyms: ranking beyond your postcode
A practical guide to local SEO for gyms, covering what actually gets an independent gym found beyond its own postcode.
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