Website development for vets
A veterinary practice website handles two very different visitors, sometimes within the same minute. One has a dog that has just eaten chocolate and needs to know, now, whether to drive to you, call an out-of-hours provider or watch and wait. The other is comparing practices for a new puppy, checking prices, health plans and whether the team looks like people they would trust with a family member. The site has to serve the emergency without slowing down the comparison, and the comparison without cluttering the emergency.
Practice websites rarely manage either well. The emergency number is on a banner image nobody can tap, the out-of-hours arrangement is a PDF from 2019, and the repeat prescription process (the single most common client request after appointments) is 'phone us'. Every one of those calls interrupts a consult. The site below gets owners to urgent care in two taps, takes prescription requests online with everything the vet needs to approve them, and explains the health plan that keeps a practice's income steady.
- From £645
- Typically 3–4 weeks
- Fixed quote before work starts
What customers want
This is what a veterinary practice website needs to do.
People visit a veterinary practice website to get something done. If your site makes that quick, you get the enquiry. These are the tasks every page is designed around.
- 01“Work out if my pet's symptoms need emergency care right now”
- 02“Find the out-of-hours arrangement and number in under ten seconds”
- 03“Request a repeat prescription without phoning the practice”
- 04“Compare consultation prices and health plan costs before registering”
- 05“Register a new pet and book a first appointment online”
- 06“Check the practice treats my species: rabbit, reptile or cat-only handling”
Features
Every feature is chosen for how vets win work.
Emergency advice by symptom
An urgent-care box that is always easy to tap and changes with your opening hours: your number when you are open, and your out-of-hours provider's name and number when you are not, with 'is this an emergency?' guidance for the symptoms owners actually panic about.
Repeat prescription requests
A structured form capturing pet, medication, dose, last review date and collection preference. The vet checks it against the pet's record when they have a moment, the owner collects or gets it by post, and the phone lines stay free for appointments.
Pet health plan pages
Your preventative plan (vaccinations, parasite control, nurse clinics, discounts) priced per pet size with a clear monthly figure and a join route. Plan members are a practice's most stable revenue, and the plan page is built to be shared.
Species and service pages
Dedicated pages for the species you actually treat and the services you actually offer: exotics, cat-friendly clinics, orthopaedic referrals, nurse clinics. Each page matches a real search ('rabbit vet [town]') and filters out the calls you cannot help with.
New client registration
Online registration capturing owner, pet, species, age and previous practice, with transferring records handled in the same form. A fiddly sign-up is where new clients drift to the practice down the road; this form makes it easy.
Team and facilities pages
Vets, nurses and receptionists with names, roles and interests, plus honest photos of the consult rooms and theatre. Owners are choosing who handles their pet under anaesthetic; showing the people and the place is what wins over owners comparing practices.
Your competition
Why vets come to WebCheap
instead of a website builder.
What veterinary practice websites look like today
Independent practices mostly run template sites from veterinary marketing agencies: the same layout, the same stock spaniel, the same buried phone number, in every town. Corporate groups have polished portals where the local practice gets a thin location page. Neither answers the two questions clients actually have: what do I do in an emergency, and what does ongoing care cost. A practice that answers both, fast, on a phone, stands out in a way that no amount of stock photography achieves.
How customers find you on Google
'Vet near me' and 'vets [town]' searches show Google's map results first, ranked on reviews, and your site's job is to turn that click into a visit with prices, plans and the emergency box. The content opportunity is service and species specific: 'puppy vaccinations [town]', 'rabbit vet [town]', 'pet passport [town]', dedicated pages with honest pricing information where possible. Emergency queries spike out of hours, which is exactly when the emergency box does its work and when competitors' sites are just a phone number that rings out.
Rules and regulations we cover
Veterinary marketing sits under RCVS guidance: claims must be honest and not denigrate other practices, and only vets may make clinical claims, so condition content is written as owner education rather than diagnosis. Prescription-only medicine content sticks to process (how repeats work) not promotion. Where the practice is an RCVS-accredited Practice Standards Scheme member, that accreditation is displayed with what it actually means.
Fits your setup
Your new site works with the tools vets already use.
- Practice management systems (Covetrus Ascend, ezyVet, Provet Cloud)
- Out-of-hours providers (Vets Now, MiNightVet)
- Online booking widgets where the PMS supports them
- Health plan providers (Premier Vet Alliance, practice-branded plans)
- Pet insurance claim guidance pages
- Google Business Profile and review platforms
Written in your trade’s language
- triage
- Deciding how urgent a case is. The website does the first pass before the phone rings.
- out-of-hours
- Night and weekend cover, usually a named provider. Displayed automatically by time of day.
- repeat prescription
- Ongoing medication refills. Requested online instead of by phone.
- health plan
- Monthly preventative-care subscription. The practice's most stable revenue.
Live demo
Try a working veterinary practice website before you spend anything.
Riversdale Vets is a working veterinary practice website for a made-up business, with the features above. Two minutes clicking through it shows you more than a forty-minute sales call.
It is an example of our quality, not a template. Your site is designed from scratch around your own brand, tone and style.
Questions
Here are answers to what vets ask before starting.
Opening hours are set in the site data, including bank holidays, and the urgent-care box switches automatically between your number and the out-of-hours provider. If your hours change seasonally, that is a small content update, not a rebuild.
The form accepts any request, but the copy sets expectations honestly: prescription-only medicines need a current clinical relationship and, by RCVS guidance, periodic re-examination. The vet approves or declines each request against the record, exactly as with a phone request.
Where the practice management system offers online booking (ezyVet, Ascend and Provet Cloud all have options) we add it to your site. Where it does not, an appointment request form captures the reason, preferred times and contact details for the reception team to confirm.
Yes. Plan tiers are published with monthly pricing per pet size, and joining goes through your plan provider's direct debit sign-up or a structured registration your team completes. Most practices see plan joins rise simply because the page finally explains the maths.
Specialism is an advantage in search, not a complication. Species pages focus entirely on feline content (cat-friendly handling, stress-free visits) and the terminology, imagery and FAQs all follow. The same applies to exotics or referral practices.
An insurance guidance page covers the policy types, what direct claims mean, and what clients should check before treatment. It is educational content that reduces awkward conversations at the desk, and it attracts exactly the engaged owners a practice wants.
Three to four weeks. The dependencies are team photos, price sign-off and the health plan details, all of which are collected in week one. Emergency and out-of-hours content is written with the practice so it matches your real arrangements.
Start here
Tell us what you need built. Get a fixed price back.
The form takes five minutes. We send a fixed quote and a start date within two working days.
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