How much does a website cost in the UK in 2026

How much a website costs in the UK is the question almost every small business asks first, and it is also the one most agencies answer last. Here is the honest version, in plain numbers, so you can compare like with like.

The short answer

A small business website can be built from £395. That is not a teaser rate and not a monthly figure you find out about later. It covers a working site of up to four pages, built for you, with the things a local business actually needs: clear pages, your phone number and contact details, and a design that reads as professional rather than templated.

Past that, the price is driven by three things, in order:

How many pages you need. The base build includes four. Each extra page is £25, so a ten-page site is £395 plus £150 for the six extra pages.
What the site has to do. A simple brochure site is the base price. A booking system, a portal feed or online payments are integrations with their own fixed quotes, and they are the single biggest driver of cost once the page count is settled.
How much is custom. A site built from a considered design with your own photos and copy costs more than a repainted template. It also performs better, which is the trade you are really making.

What you get for £395

It is worth being specific, because "from £395" means nothing without a list. The base build includes the four pages every small business needs, written and laid out properly, with your details filled in rather than placeholders. It includes a design that matches how your trade or clinic should present itself, real navigation, a contact path that works on a phone, and the basic on-page essentials a site needs to be found at all.

There is no £395 site that also includes ecommerce, a members area or a booking calendar, and any quote that promises one is hiding the cost somewhere else. Those are genuinely extra work and should be quoted as such.

The recurring costs nobody puts in the headline

The build is only half the answer. The other half is what it costs to keep a site alive:

Domain and hosting. A domain is usually £10 to £15 a year, hosting from a few pounds a month. These are small, but they recur, and they are yours regardless of who built the site.
Changes after launch. Text edits, a new team member, a price that changes, a new service: handled as a £25 batch when you need one, or £95 a month if you want someone on hand to make updates as they come up. You do not have to take the retainer; the pay-as-you-go batch is there for businesses that change things once in a while.

A common trap is comparing only the build price and ignoring that the agency down the road charges £90 an hour to change a phone number. Ask what a text edit costs before you sign anything.

A worked example

A plumber wants a site: home page, a services page, an emergency call-out page and a contact page. That is four pages, so £395. They want two extra pages, one for bathroom fit-outs and one for boiler work, which brings it to £445. Six months later they want their Gas Safe number and a new review added, which is a £25 batch. Total for the first year, before domain and hosting: £470.

A dental practice wants the same four pages plus a booking link and patient intake forms. The pages are £395, the booking integration is a fixed quote on top, and the intake forms are quoted on what they need to capture. That is a different number because it is a different job, not because the base price moved.

What this looks like across the industries we build for

The base number holds across every vertical because the page structure is what you are paying for, not the industry itself:

Trades need fast phone access and a page per service. See websites for plumbers and for electricians.
Clinics need booking links, practitioner pages and intake forms. See websites for dentists.
Gyms need timetables and membership signposting. See websites for gyms.
Serviced accommodation needs direct booking and portal feeds. See serviced accommodation websites.

The honest takeaway

The number that matters is not the headline on a quote. It is the total of the build, the extras you actually need, and what changes will cost you over the first year. Get all three in writing and the question "how much does a website cost" answers itself. Our full pricing, with the page-count breakdown, is on the pricing page.